Record Grill

Since 1947, Record Grill has served up a modest menu of simple burgers and grill classics that has always drawn impressive lunchtime traffic—despite zero branding or outdoor signage. But as the establishment closed in on almost 70 years of service, it seemed time to take the next step toward branding and identity.

As a fan and frequent patron, I was thrilled to work on this project and eager to give the Dallas landmark an identity that honored its authentic atmosphere and legacy. My team pulled from historic elements of Record Street—from the government record buildings to the grassy knoll across the street—to create design and branding centered around the “best-kept secret” theme.

Design Direction // James Harrison
Design // Elda Marroquin
Copy // Terez Leach
Agency // 70kft